Reverse Psychology, Does it Work?

Ok, I propably did not post right, but I'll try it out. Ok, so with the Sprite comercials, the company made fun of advertising in order to create effective advertising. Does this technique work? Does seeing our ideas and thoughts on screen make us sway towards one side or company because we feel like they understand what we are thinking? The students in the video were pretty upset when they found out what Sprite was up to. I am so used to commercials now, as Ben said earlier in class, that I don't even care what they put in them. Some people watch the Superbowl just for the commercials (kind of crazy).

Anyway, I was thinking about student government elections and how a student's posters last year relate to the Sprite commercials and how they used reverse psychology. His posters said things like "I'm just doing this for college applications!" and last year it made me wonder if it would be effective enough to persuade the student body to vote for him. I thought it was kind of ridiculous, but we know that many people do participate in clubs just for college. He was getting into the minds of the student body, but I think he was too open with the opinions of others that it felt like it would waste our vote choosing someone who wouldn't even make an effort to state good reasons for doing something. His approach was interesting, since most people assume that the candidates do it for college (no one in my homeroom knows what they actually do in student gov). Is reverse psychology really an effective method in most cases, or does it begin to peeve people once they figure out the true intentions behind the words? Do we have to be constantly exposed to this reverse method in order for it to be effective (the posters were probably up for only a couple of days)?

P.S. Cristy, this does not include you because you're amazing and care about helping others!